Eternally Fit – making a positive impact for health and fitness on Sydney’s north shore

Stephen Johnson is the Founder & Head Coach of transformation studio: Eternally Fit in Hornsby, and after 7 years of running his business we thought it was time to catch up and find out more about our Hornsby Chamber member.

Why did you start your business?

Had a passion to help people stop wasting time in the gym and to help them make permanent changes to their health and lifestyle.

What’s the story behind your business?

Like most trainers, it all started in a commercial gym. That only lasted 6 months as it was not really my style, so I started to provide outdoor classes as well as helping a few private and semi-private clients. I now own a transformation studio where ICE (the Fat Burning Group Exercise Program), FIRE (the Strength Building and Body Shaping Program), and Metabolic Nutrition (the program where you learn how to eat lots of delicious food AND lose weight) is making a truly positive impact on people’s lives. However, for me to take people on such a life-changing body transformation journey, I needed to ‘walk-the-walk’ in order to ‘talk-the-talk’ (if you know what I mean). Now that I have done that, and have sustained the changes, you know you are in good hands if you too want to make a change; be it a few kilos, 3 dress sizes, or just to get more active.

What are the benefits of your products and services?

Improve how you look. Improve how you function. Improve how you feel.

How do you help your customers?

I take the pressure off fatigued mums and dads who think they have to exercise every day to get their pre-kids bodies back. Through education and accountability, I re-energise and transform their life and help them feel confident, strong, and sexy in their own skin.

What is unique about you and your business?

There are loads of trainers and gyms out there, so what makes Eternally Fit different? I think that comes down to my values: 🥇I lead and inspire both inside and outside of the training environment. 🥇I pursue excellence and strive for progress. 🥇I am world class in what I do and how I do it. 🥇I have the personal touch, am friendly, happy, caring, and passionate.

Why are you passionate about your area of work?

There is nothing better than helping someone achieve something they always thought was out of their reach. Transforming lives is a win-win situation.

How do you keep yourself and your team motivated?

Motivation is overrated. What keeps me going is my ‘why’. My why is to make Eternally Fit the ‘go to’ place in the upper north shore for anyone wanting to transform their health and fitness.

Why do you love being a local Hornsby Shire business?

Being a country lad, I love the ‘bushland shire’.

Why are you a member of the Hornsby Chamber?

To help support other local businesses.

Why do you think small businesses are so important to the local communities and Australian economy?

The care and the customer service small businesses provide create the spark of economic stability and confidence.

Who inspires you and why?

My clients. When they manage to push through a barrier, be it physical or mental, and they achieve something they never thought possible, I use that to keep me moving forward towards my goals and dreams.

To find out more about Eternally Fit, visit their website page: https://eternallyfit.com.au