Mindkshetra ‘Kshetra’ means ‘Place’. Mindkshetra is a place to create mind space.
Meet Rupa Parthasarathy, a mental health advocate from Wentworthville, NSW. Starting the business 18 months ago, this is a passion start-up built on grit, determination and self-belief. Find out more about this place to create inner mind space.
Why did you start your business?
The idea to start Mindkshetra began after finishing my master’s degree. I wanted to create a place where conversations about mental health can be normalised. It’s a practice invested in viewing mental health proactively rather than preventatively. Furthermore, as an art therapist, I wanted to create a place where life stories can be nurtured using art-making.
Watch the video here on the making of Mindkshetra: https://youtu.be/vQF7FguSq0k
The business is a passion start-up built on grit, determination and self-belief. As a young business that first opened in COVID-19, we are still trying to get ourselves on our feet.
Find out more about Mindkshetra here: https://youtu.be/9TGTMXAVd10.
What are the benefits of your products and services?
We offer creative art sessions, Creative art therapy sessions and psychoeducational workshops for corporate, organisations and educational institutions. I provide creative coaching sessions, as well.
How do you help your customers?
I help clients by nurturing their mental health and also supporting them on their life journeys.
What is unique about you and your business?
I established the practice to address a looming issue – proactive strategies to nurture mental health using creativity.
Similar to how there are gyms and physical fitness places to improve, build, and maintain physical health, my business allows people to build, maintain, boost, bolster their mental health proactively. I also support clients and help them cope with any life adversities or mental health conditions.
Why are you passionate about your area of work?
My passionate because I have first-hand witnessed how actively engaging in art-making and self-expression provides an avenue to take stock of your wellness.
How do you keep yourself and your team motivated?
I read watch many motivational videos and undertake training to keep myself abreast with the current research.
Why do you love being a local Hornsby Shire business?
My business is currently in Wentworthville, and I applied for the NSW alliance program. I hope one day I can expand into the Hornsby region as well.
Why are you a member of the Hornsby Chamber?
I find the business world can get quite lonely, especially for women Entrepreneurs. I wanted to connect with a supportive community to ensure I feel anchored.
Why do you think small businesses are so crucial to the local communities and the Australian economy?
Small businesses are essential to the local community – as along with providing a micro-economy, they provide a plethora of opportunities for members of the community to try out new ventures.
Who inspires you, and why?
I have a lot of inspirations in my life. But my current inspiration is my mother – she is a remarkable lady, a cancer survivor, who has taught me that even when giving up seems like the only options – we ought to keep going, and with a smile.
To find out more about Mindkshetra, visit their website page: www.mindkshetra.com.