Hornsby Business Information Forum
Build your connections within the Hornsby Business community, share expertise and get to understand others businesses. This is an informal referral group, as you get to know the local businesses offerings and they get to know yours, the more opportunities there are to do referrals.
This monthly forum is to help business owners and professionals with those niggling questions on marketing & finance – we have professionals to help with answering those queries. We have a topic for the day on one of the following – planning, marketing, sales, accounting software, book-keeping and so on. Some information will be delivered and a facilitated discussion is run on the topic of the day. You will meet local business owners and network, connect & share.
Location address: Thyme Square Cafe – Florence Street, Hornsby
Time: 8.30am to 10am
Date: 4th Thursdays of the month
Technology and Digital Marketing for Professionals
As a business owner, how well do you understand the area of marketing online?
How easy is it for someone to find you when doing a search using the internet?
Do you know how big your Social Media footprint is?
Technology and Digital Marketing for Professionals is for Business Owners to explain how marketing online works and take the complexity out of having a digital presence.
It’s true that not every business needs to do a lot of marketing using the web.
However, it is now very important to have a sound Social media footprint so at least when prospects search for your name or business, they can find you.
If you don’t have some digital marketing in place, then what happens? People go elsewhere and you loose the business. It is important to understand the way to marketing using the web and the powerful tools available.
What is handled on the day?
- Social Media platforms and how to measure the impact.
- We will do a Digital Marketing Audit for each business in the room.
- Discussions on what is important from a Digital marketing perspective for each business.
- Discuss ways of developing a sound Social Media footprint.
- Discussions on Target markets and which platforms have that audience.
- Look at SEO, Google Analytics, Pay for Click advertising,
- Video marketing – the benefits and ways to use video
If , at all possible, bring along your laptop or ipad. There is complementary wi-fi.
Location address: The Sydney Boulevard Hotel
Time: 9.30am for 10am start to 4pm
Date: Saturday 5th May, 2018